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Promoting, supporting & connecting Charleston's entrepreneurial community
September 2, 2025
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➤Fundraising News: BeautyRep
Mini-Pitch: We are transforming how medical aesthetics is done. Beauty Rep’s AI-driven platform replaces outdated sales models with a seamless digital hub where brands reduce cost-to-serve and clinics access multiple brands in a modern, DTC-like ecosystem.
We are two female cofounders headquartered in Charleston working on a transformative opportunity in medical aesthetics, and we’d love to share more with you!
Company Overview: Beauty Rep is a digital B2B platform reinventing how aesthetic brands and clinics do business. We provide a centralized, intuitive ecosystem for purchasing, education, and marketing, replacing today’s outdated, fragmented, high-cost model in the $84B global aesthetics industry.
Team: Our founders bring deep industry experience and lived the frustration they are seeking to ease themselves. CEO Keri Concannon has 20+ years leading sales at Obagi, Clinical Skin, and Glytone. COO Olivia Schmid is ex-Amazon, Galderma, and Allergan, with a U.S. legal background.
Problem: Clinics juggle 10–12 brands with little digital infrastructure, slow rep response times, inconsistent education, and no self-service. Brands face 40–60% B2B sales costs, rep churn, and difficulty reaching small-to-mid-size accounts.
Solution: Beauty Rep delivers a “DTC-like experience for B2B,” enabling practices to:
- Purchase from multiple brands in one place
- Access consistent education & marketing assets
- Track orders, manage inventory, and communicate in-platform
Meanwhile, brands keep direct clinic relationships while lowering cost-to-serve via a scalable, rep-optional model.
Business Model: Commission-based with SaaS-like minimum monthly commitments. Future monetization includes financing, marketing campaigns, analytics, and B2B2C patient commerce (white-labeled storefronts).
Traction:
- MVP complete
- 8 brands signed pre-launch (beating forecast of 6)
- 100+ practices on waitlist
- Early demand across skincare, injectables, and devices
Market Opportunity: $84B global market (7% CAGR). U.S. beachhead: $6.8B (US clinics with some ordering online).
Ask: $500K Friends & Family SAFE round, $5M cap / 20% discount, $20K minimum check.
Close date: September 30, 2025
Contact: Olivia Schmid, Co-founder and COO
➤Members in the News
➤Upcoming Member-sponsored Events
- 1 Million Cups (Jackie McKelvey of Thrive Data Presenting): Wednesday, September 17, 2025
➤Five Founder Questions Feature
Frank Conway, Founder of 890 Capital
1. What is your startup's elevator pitch?
890 Capital is a Charleston-based private real estate lending firm that helps accredited investors earn passive income through short-term, asset-backed loans to real estate operators. We deliver fixed, 10%+ annual returns with no fees - backed by real property. Borrowers get fast, flexible capital. Investors get monthly income without market volatility. Everyone wins.
2. What is your ideal customer profile and plan to reach them?
Our ideal customers are accredited investors - professionals like physicians, attorneys, business owners, and retirees - seeking predictable cash flow and portfolio diversification outside of the stock market. We reach them through strategic social media content, referral partnerships, targeted email campaigns, and relationship-driven events across Charleston and the Southeast.
3. What is the next key milestone in your startup's journey?
Our next milestone is surpassing $25M in total capital raised to deepen our footprint in the greater Charleston market. We’re focused on scaling our investor base, deepening capital deployment opportunities, and preparing for a broader fund structure that supports both institutional and retail investment partners.
4. How can Chucktown Startups and the local startup community best support your startup?
We’d love support in connecting with local accredited investors, business owners, and operators in real estate, finance, and professional services. Opportunities to share our story at events, meetups, or panels would also help increase awareness and fuel new partnerships across the Charleston ecosystem.
5. Wildcard- What else would you like the community to know about you and your startup?
890 Capital was built out of a desire to make private lending more transparent, investor-friendly, and locally impactful. We’re not just a fund - we’re a bridge between capital and community development. If you’re passionate about real estate, passive income, or Charleston’s future - we’d love to connect.
➤Invitation to Reach Out
Please reach out to schedule an in-person or Zoom meeting. Feel free to email me at toby@chucktownstartups.com or text 843-830-7452.
Thanks for being part of Chucktown Startups. We’re excited to see what happens next as we connect the dots in Charleston’s growing startup scene!
Cheers!
Toby Palmer, Founder
Chucktown Startups: Promote. Support. Connect.
